As a yoga teacher, you will need to find your own yoga niche. This niche will not only allow you to secure your place in your local community, it will also define your career and reputation as a yoga instructor.
Furthermore, your niche will also determine the kind of clients will come to your classes, the topics that you will need to discuss during sessions as well as the kind of challenges that you will need to face on a regular basis. So if you’re looking for your own unique niche then here’s what you need to know.
The Different Types of Yoga
Before you can find your yoga niche, you will need to know what your options are. There are many types of yoga. There are yoga classes for weight loss, grief management, pelvic health, stress reduction and even cardio-vascular health. You can also find a niche in those types of yoga which are meant to address mental or emotional health as well as traumatic experiences.
If you prefer a more eclectic approach, you can always try yoga hybrids, such as aromatherapy yoga, hypno-yoga, yoga acupuncture and even ganja yoga. These types of yoga will require additional training and certifications but they can be quite rewarding once you have developed the requisite skills to teach them.
On the other hand, if you’re used to working with specific groups of people then you can also use your experiences to find your niche. There are, for example, yoga classes for recovering alcoholics, youth groups, elder people, abuse survivors, cancer survivors, mental patients and obese persons.
Finally, if you know a little bit about the traditional forms of yoga, you can use that to secure niche in your local yoga community. Several good examples of traditional yoga include the Kundalini yoga, the Bikram yoga, the Kripalu yoga and the Ananda yoga, but there are more options out there and they can help you find your niche.
Finding Your Yoga Niche
The best way to find your yoga niche to examine your own skills and preferences. Once you have done so, you will be able to create a series of yoga courses and services which only you can provide in your particular community.
Here are several questions that will help you do this.
– What do your students like most about classes?
– Which types of yoga are you most familiar with?
– Do you prefer traditional types of yoga or do you prefer the newer ones?
– Which types of students are most responsive to your teaching techniques?
– Do you prefer teaching ordinary people or do you work better with people who have specific concerns?
– Are you willing to undergo further training that may enhance your ability to teach yoga?
– Are you willing to undergo further training that may enhance your ability to teach yoga?
– Do you prefer teaching yoga for recreational reasons or is it because you want to make your students healthier?
– What other activities are you familiar with, and can they be combined with your yoga classes?
Feel free to explore other issues or ask other questions if you feel these are not enough. Just remember that your niche is ultimately based on what you are passionate about, as well as what you are prepared to offer to your clients. Once you have addressed such questions, you will be able to find your own unique niche.
Securing Your Niche
After you have found your niche, you will need to secure it. To do this, you will need to create your own unique brand. For example, if you like working with elderly persons, present your brand in that manner. Advertise yourself as the local yoga instructor for seniors. The same is true for other specializations and techniques.
Your brand will be defined by your specialization, and these services will form the basis of your niche. Over time, other yoga instructors will come respect your niche and they will work with you to better serve the greater community.
Once you’ve considered the best yoga niche for you, it’s now time to formulate your classes, content, and style. I highly recommend No Prep Yoga Plans. The plans come in both inspirational as well as faith-based (Christian) versions and contain yoga sequences, guided meditation scripts, inspirational openings, essential oils guide, charts on selecting poses for common ailments, and more. Learn more at No Prep Yoga Plans.
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